House of Brands
Neoruby is our German-based house of brands that serves as a "brand incubator" during the development of products and services that have the potential to thrive in a digital marketplace. During the incubation period, we strategically develop each brand using 3 fundamental elements that come together as an entire project:
Product
Organizes the distribution and supply in the product development of each brand.
Operations
Manages the day-to-day activities, performance and KPI of each brand.
Marketing
Oversees the sales, marketing strategy and customer insights for each brand.
Using our triangle model, each start-up brand is presented as an individual project with responsibilities divided across the three roles of the triangle. These roles work together both collaboratively and independently to share innovative techniques for long-term growth that allows a sustainable business to carry itself.
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